Bon Jovi Plugging Obama Initiatives at Concerts

Jon Bon Jovi, in collaboration with the Corporation for National and Community Service, will be the first artist to take President Obama's United We Serve initiative to a mass audience by bringing the message of service out on the road and engaging millions of fans on the band's “The Circle World Tour.”

On Thursday, March 4 at the Staples Center, Bon Jovi will debut a concert video before a sold-out arena. In the video, which will be shown at each venue on the US-leg of the tour, Bon Jovi makes a call to service to millions of fans. Bon Jovi also headlined a 60-second television PSA that includes images of President and First Lady Michelle Obama serving and will be distributed nationally to broadcast stations and used in online promotions. Click here to view and download the video and PSA.

“Just as Jon Bon Jovi's music moves millions around the world, his dedication to service will inspire even more to make a difference in their own communities,” said Patrick Corvington, the Corporation's Chief Executive Officer. “This partnership is an amazing opportunity to encourage people from every corner of this country to take action and do their part to help those in need.”

Bon Jovi, a longtime service advocate and philanthropist, calls on Americans in the concert video and PSA to use their energy and passion to help tackle our nation's challenges. As an individual who focuses his efforts on issues surrounding homelessness, Bon Jovi's highlights what he calls the “power of we.” The video and PSA intersperse music from some of Bon Jovi's hit songs with a direct call to service. “The reality is – we're all in this together. It's time for you to raise your hand, go to Serve.gov and get involved in something you believe in.” Read more here.