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Disney Teams with Michelle Obama

WASHINGTON — The Walt Disney Company on Thursday threw its weight behind a campaign championed by US First Lady Michelle Obama to push back child obesity.


The "Magic of Healthy Living" campaign will feature public service announcements by Michelle Obama, teen idol Nick Jonas, TV star Brenda Song and other celebrities, all seeking "to inspire kids" to lead healthy lives and help their parents to instill good habits in them, Disney said in a statement.


As part of the campaign, Disney will make a one million dollar grant to help build play spaces and gardens in 10 underserved communities nationwide.


A lack of safe places to play in many US inner cities leads children to stay indoors and not get any exercise, and has been pointed to as one of chief culprits behind the United States' childhood obesity problem.


The Disney initiative is part of the "Let's Move" campaign launched by the US first lady in January this year to push back the epidemic of US childhood obesity within a generation.


Childhood obesity affects three times more US kids today than it did 30 years ago, Obama said when she launched the campaign.

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